William Nzobazola, born of Congolese parents,1 grew up between Yerres, in Essonne, and Nemours, in Seine-et-Marne.2 He began singing rap at the age of 12.
After having released 4 mixtapes, he releases his first studio album, entitled Comme prévu, on September 8, 2017. The album ranks number one in merged sales (physical, downloads and streaming) in France the week of September 15, 2017 with 30 843 sales and is certified triple platinum with over 300 000 equivalent sales.45 Among the album’s titles, Caramelo was suppressed from all legal streaming platforms because its instrumental part was similar to that of the song Anything You Synthetize by the group The American Dollar6.
On March 22, 2019, Ninho releases his album Destin, 1 year after his previous project titled MILS 2.0 . Destin includes 18 instrumental pieces, 7 of which in collaboration with other artists such as Niska, Dadju or Jul (singer). Two days before its release, on March 20, Ninho had installed in partnership with Deezer7 walking carpets in front of the Saint-Lazare train station allowing fans or users to listen to 4 unreleased pieces while walking at a normal pace. On the eve of Destin’s release, the video clip of “Paris c’est magique” was released on YouTube and exceeded one million views in less than 7 hours, which is far higher than the average sales of French rap albums after only one weekend .89 According to studies, it could reach 50,000 sales in less than a week and quickly go gold 3 days after Destin’s release, Ninho had 26,578 sales.
April 2, 1996